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網(wǎng)頁(yè)美工-網(wǎng)頁(yè)創(chuàng)意設(shè)計(jì)與解析

網(wǎng)頁(yè)美工-網(wǎng)頁(yè)創(chuàng)意設(shè)計(jì)與解析

作者:盧杰編著
出版社:電子工業(yè)出版社出版時(shí)間:2016-09-01
開本: 32開 頁(yè)數(shù): 208
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網(wǎng)頁(yè)美工-網(wǎng)頁(yè)創(chuàng)意設(shè)計(jì)與解析 版權(quán)信息

網(wǎng)頁(yè)美工-網(wǎng)頁(yè)創(chuàng)意設(shè)計(jì)與解析 本書特色

本書根據(jù)教育部頒發(fā)的《中等職業(yè)學(xué)校專業(yè)教學(xué)標(biāo)準(zhǔn)(試行)信息技術(shù)類(**輯)》中的相關(guān)教學(xué)內(nèi)容和要求編寫。本書共5章,系統(tǒng)介紹了網(wǎng)站Logo、導(dǎo)航欄、Banner、內(nèi)容欄、版尾,網(wǎng)頁(yè)版式設(shè)計(jì)原則、版式結(jié)構(gòu)、版式設(shè)計(jì)方法,網(wǎng)頁(yè)創(chuàng)意與規(guī)劃設(shè)計(jì),網(wǎng)頁(yè)配色,網(wǎng)頁(yè)設(shè)計(jì)與制作的全過(guò)程等內(nèi)容。

網(wǎng)頁(yè)美工-網(wǎng)頁(yè)創(chuàng)意設(shè)計(jì)與解析 內(nèi)容簡(jiǎn)介

本書根據(jù)教育部頒發(fā)的《中等職業(yè)學(xué)校專業(yè)教學(xué)標(biāo)準(zhǔn)(試行)信息技術(shù)類(**輯)》中的相關(guān)教學(xué)內(nèi)容和要求編寫。本書共5章,系統(tǒng)介紹了網(wǎng)站Logo、導(dǎo)航欄、Banner、內(nèi)容欄、版尾,網(wǎng)頁(yè)版式設(shè)計(jì)原則、版式結(jié)構(gòu)、版式設(shè)計(jì)方法,網(wǎng)頁(yè)創(chuàng)意與規(guī)劃設(shè)計(jì),網(wǎng)頁(yè)配色,網(wǎng)頁(yè)設(shè)計(jì)與制作的全過(guò)程等內(nèi)容。

網(wǎng)頁(yè)美工-網(wǎng)頁(yè)創(chuàng)意設(shè)計(jì)與解析 目錄

第1章 網(wǎng)頁(yè)設(shè)計(jì)概述 .................................................................................................................. 001
1.1 網(wǎng)頁(yè)界面的構(gòu)成 ................................................................................................................... 002
1.2 網(wǎng)頁(yè)藝術(shù)設(shè)計(jì)的相關(guān)軟件 ..................................................................................................... 007
1.3 按鈕小制作 .......................................................................................................................... 009
1.3.1 制作特殊形狀按鈕 ...................................................................................................... 009
1.3.2 制作圓角矩形按鈕 ...................................................................................................... 010
1.3.3 制作簡(jiǎn)單的矩形按鈕 .................................................................................................. 012
1.3.4 制作圓形按鈕 ............................................................................................................. 015
1.3.5 制作透明效果按鈕 ...................................................................................................... 018
實(shí)踐與提高1 ............................................................................................................................... 021
第2章 網(wǎng)頁(yè)版式設(shè)計(jì) .................................................................................................................. 023
2.1 網(wǎng)頁(yè)版式設(shè)計(jì)應(yīng)遵循的原則 .................................................................................................. 024
2.2 網(wǎng)頁(yè)版式設(shè)計(jì)的基本內(nèi)容 ..................................................................................................... 026
2.2.1 網(wǎng)頁(yè)的標(biāo)題設(shè)計(jì) ......................................................................................................... 026第1章 網(wǎng)頁(yè)設(shè)計(jì)概述 .................................................................................................................. 001
1.1 網(wǎng)頁(yè)界面的構(gòu)成 ................................................................................................................... 002
1.2 網(wǎng)頁(yè)藝術(shù)設(shè)計(jì)的相關(guān)軟件 ..................................................................................................... 007
1.3 按鈕小制作 .......................................................................................................................... 009
1.3.1 制作特殊形狀按鈕 ...................................................................................................... 009
1.3.2 制作圓角矩形按鈕 ...................................................................................................... 010
1.3.3 制作簡(jiǎn)單的矩形按鈕 .................................................................................................. 012
1.3.4 制作圓形按鈕 ............................................................................................................. 015
1.3.5 制作透明效果按鈕 ...................................................................................................... 018
實(shí)踐與提高1 ............................................................................................................................... 021
第2章 網(wǎng)頁(yè)版式設(shè)計(jì) .................................................................................................................. 023
2.1 網(wǎng)頁(yè)版式設(shè)計(jì)應(yīng)遵循的原則 .................................................................................................. 024
2.2 網(wǎng)頁(yè)版式設(shè)計(jì)的基本內(nèi)容 ..................................................................................................... 026
2.2.1 網(wǎng)頁(yè)的標(biāo)題設(shè)計(jì) ......................................................................................................... 026
2.2.2 文字的編排 ................................................................................................................ 027
2.2.3 圖文的結(jié)合 ................................................................................................................ 029
2.2.4 頁(yè)面的節(jié)奏韻律 ......................................................................................................... 030
2.3 網(wǎng)頁(yè)版式的構(gòu)成分類 ............................................................................................................ 031
2.4 網(wǎng)頁(yè)界面設(shè)計(jì)案例制作 ......................................................................................................... 035
實(shí)踐與提高2 ............................................................................................................................... 045
第3章 網(wǎng)頁(yè)創(chuàng)意與規(guī)劃設(shè)計(jì) ...................................................................................................... 047
3.1 為網(wǎng)站制定目標(biāo) ................................................................................................................... 048
3.1.1 對(duì)市場(chǎng)的預(yù)測(cè)和分析 .................................................................................................. 048
3.1.2 網(wǎng)站的項(xiàng)目規(guī)劃與組織 ............................................................................................... 048
3.1.3 網(wǎng)站建設(shè) ................................................................................................................... 054
3.1.4 改版案例制作 ............................................................................................................. 056
3.2 網(wǎng)頁(yè)設(shè)計(jì)的創(chuàng)意方法 ............................................................................................................ 065
3.2.1 創(chuàng)意是網(wǎng)頁(yè)的靈魂 ...................................................................................................... 066
3.2.2 網(wǎng)頁(yè)創(chuàng)意方法 ............................................................................................................. 068
3.3 小福屋網(wǎng)頁(yè)案例制作 ............................................................................................................ 075
3.3.1 建立小福屋網(wǎng)頁(yè)的模板 ............................................................................................... 076
3.3.2 小福屋—首頁(yè) ......................................................................................................... 080
3.3.3 小福屋—“關(guān)于HH”頁(yè) .......................................................................................... 086
3.3.4 小福屋—“加盟HH”頁(yè) .......................................................................................... 086
3.3.5 小福屋—“產(chǎn)品信息”頁(yè) ........................................................................................ 088
3.3.6 小福屋—“全國(guó)門店”頁(yè) ........................................................................................ 089
3.3.7 小福屋—“聯(lián)系我們”頁(yè) ........................................................................................ 090
實(shí)踐與提高3 ............................................................................................................................... 090
第4章 網(wǎng)頁(yè)配色 ........................................................................................................................... 091
4.1 認(rèn)識(shí)色彩 ............................................................................................................................. 092
4.1.1 何為色彩 ................................................................................................................... 092
4.1.2 色彩三要素 ................................................................................................................ 092
4.1.3 色彩對(duì)比 ................................................................................................................... 093
4.1.4 色調(diào)的變化 ................................................................................................................ 094
4.2 網(wǎng)頁(yè)配色常見(jiàn)問(wèn)題 ................................................................................................................ 096
4.3 網(wǎng)頁(yè)配色原則 ...................................................................................................................... 101
4.4 網(wǎng)頁(yè)配色的幾種固定搭配 ..................................................................................................... 102
4.5 網(wǎng)站類型與色彩的關(guān)系 ......................................................................................................... 104
4.6 商業(yè)網(wǎng)站 ............................................................................................................................. 109
實(shí)踐與提高4 ............................................................................................................................... 113
第5章 綜合案例制作 .................................................................................................................. 114
5.1 “小5班”網(wǎng)頁(yè)設(shè)計(jì) .............................................................................................................. 115
5.1.1 軟件布局 ................................................................................................................... 117
5.1.2 制作首頁(yè) ................................................................................................................... 119
5.1.3 制作“團(tuán)隊(duì)成員”頁(yè)面 .............................................................................................. 132
5.1.4 “作品展示”頁(yè)面設(shè)計(jì) ............................................................................................... 137
5.1.5 “小5班” Flash動(dòng)畫制作 ............................................................................................ 141
5.2 “銀時(shí)代”網(wǎng)頁(yè)設(shè)計(jì) ............................................................................................................ 162
5.2.1 銀時(shí)代首頁(yè)界面設(shè)計(jì) .................................................信息
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網(wǎng)頁(yè)美工-網(wǎng)頁(yè)創(chuàng)意設(shè)計(jì)與解析 作者簡(jiǎn)介

作者是青島科技大學(xué)計(jì)算機(jī)專業(yè)的骨干教師,有豐富的教學(xué)及教研經(jīng)驗(yàn)。為了提高學(xué)習(xí)效率和教學(xué)效果,方便教師教學(xué),作者為本書配備了教學(xué)指南、案例素材及結(jié)果文件、習(xí)題答案、授課PPT講義等豐富的教學(xué)輔助資源。

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