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unit 1��business start-ups
��text a how to prepare to launch your start-up
��text b seven great ways to finance a start-up
����supplementary reading five lessons for start-ups from buffy the vampire slayer
����test yourself
unit 2��marketing
��text a conducting market research
��text b marketing can do better
����supplementary reading coca-cola marketing shifts from impressions to expressions
����test yourself
unit 3��advertising
��text a where is advertising going? into "stitials"
��text b ethical issues in online advertising
����supplementary reading why television is the place advertisers want to be again
����test yourself
unit 4��stocks
��text a an introduction to the stock market
��text b stocks: five market mistakes to avoid
����supplementary reading why stocks are riskier than you think
����test yourself
unit 5��e-commerce
��text a e-commerce industry
��text b customer retention: keep customers by growing relationships online
����supplementary reading an internet with chinese characteristics
����test yourself
unit 6��innovation
��text a the eight essentials of innovation
��text b seven steps to a culture of innovation
����supplementary reading what is making enterprise innovation possible
����test yourself
unit 7��international trade
��text a how to start selling internationally
��text b global logistics/supply chain best practices--to support and drive business success and trends
����supplementary reading dating and business: not all that different
����test yourself
unit 8��manage your money
��text a are you buying it?
��text b advice for young investors
����supplementary reading ten tips for realistic money management in college
����test yourself
unit 9��insurance
��text a types of insurance
��text b the five big health-care dilemmas
����supplementary reading umbrella coverage for preventing your ruin
����test yourself
unit 10 negotiation
��text a how to negotiate effectively
��text b negotiating your way out of a bad situation
����supplementary reading three negotiation skills that can jump-start the economy
����test yourself
unit 11 leadership
��text a leadership: intentional influence
��text b ten communication secrets of great leaders
����supplementary reading seven leadership lessons from an nba coach
����test yourself
unit 12 sheeonomy
��text a woman power: the rise of the sheconomy
��text b nurturing a baby and a start-up business
����supplementary reading the vicious cycle of the gender pay gap
����test yourself
unit 13 green economy
��text a a global green deal
��text b eco-friendly model home in maryland reflects green movement's edging into the mainstream
����supplementary reading the trouble with green product ratings
����test yourself
unit 14 tourism
��text a- five ways to make travel easier, starting with a single shoe
��text b vacation blues as tourists stay at home
����supplementary reading hotels try harder to woo business customers
����test yourself