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商務(wù)英語精讀-第一冊

商務(wù)英語精讀-第一冊

出版社：首都經(jīng)濟貿(mào)易大學(xué)出版社出版時間：2012-07-01
開本： 16開 頁數(shù)： 205
本類榜單：外語銷量榜
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商務(wù)英語精讀-第一冊 內(nèi)容簡介

　　《高等院校商務(wù)英語專業(yè)核心課精品系列教材：商務(wù)英語精讀（第1冊）》對話以兩家虛擬的中外企業(yè)之間的相互交往并逐步開展業(yè)務(wù)為主線，內(nèi)容涉及外企業(yè)日常經(jīng)營、管理、營銷和外貿(mào)業(yè)務(wù)操作等方面。

商務(wù)英語精讀-第一冊 目錄


unit 1 introduction to business
　section one：businesscommunications
　greetings and introductions
　section two：text
　what is business
　section thtee：exercises
　section four：biz fueling station
　section five：business reading
　international business
unit 2 basic operations of business
　section one：businesscommunications
　accepting an invitation
　section two：text
　basic operations of business
　section three：exercises
　section four：biz fueling station
　section five：business reading
　how to start a small business?
unit 3 history of business development
　section one：businesscommunications
　declining an invitation
　section two：text
　early development of business
　section throe：exercises
　section four：biz fueling station
　section five：business reading
　brief history of international business
unit 4 current business position of china
　section one: business communications
　arranging for an airline travel
　section two: text
　business environment of china
　section three: exercises
　section four: biz fueling station
　section five: business reading
　foreign trade volume, surplus hit records
unit 5 fundamentals of international trade
　section one: business communications
　checking in at an airport
　section two: text
　reasons for international trade
　section three: exercises
　section four: biz fueling station
　section five: business reading
　rationale for international business
unit 6 classical trade theories
　section one: business communications
　going through the customs
　section two: text
　the theory of absolute advantage
　section three: exercises
　section four: biz fueling station
　section five: business reading
　the theory of comparative advantage
unit 7 new trade theories
　section one: business communications
　meeting at the airport
　section two: text
　the competitive advantage of nations
　section three: exercises
　section four: biz fueling station
　section five: business reading
　the theory of international investment
unit 8 international financial market
　section one: business communications
　on the way to the hotel
　section two: text
　market for currencies
　section three: exercises
　section four: biz fueling station
　section five: business reading
　the chinese foreign exchange system
unit 9 international banking
　section one: business communications
　registration at the hotel
　section two: text
　history of banking
　section three: exercises
　section four: biz fueling station
　section five: business reading
　the world bank
　key to exercises
　附錄一 全國國際商務(wù)英語考試（一級）大綱
　附錄二 全國國際商務(wù)英語考試（一級）樣題
　附錄三 全國國際商務(wù)英語考試（一級）樣題參考答案
　附錄四 全國國際商務(wù)英語考試（一級）樣題聽力原文
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