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商務(wù)英語精讀-第一冊

商務(wù)英語精讀-第一冊

出版社:首都經(jīng)濟貿(mào)易大學(xué)出版社出版時間:2012-07-01
開本: 16開 頁數(shù): 205
本類榜單:外語銷量榜
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商務(wù)英語精讀-第一冊 內(nèi)容簡介

  《高等院校商務(wù)英語專業(yè)核心課精品系列教材:商務(wù)英語精讀(第1冊)》對話以兩家虛擬的中外企業(yè)之間的相互交往并逐步開展業(yè)務(wù)為主線,內(nèi)容涉及外企業(yè)日常經(jīng)營、管理、營銷和外貿(mào)業(yè)務(wù)操作等方面。

商務(wù)英語精讀-第一冊 目錄


unit 1 introduction to business
 section one:businesscommunications
 greetings and introductions
 section two:text
 what is business
 section thtee:exercises
 section four:biz fueling station
 section five:business reading
 international business
unit 2 basic operations of business
 section one:businesscommunications
 accepting an invitation
 section two:text
 basic operations of business
 section three:exercises
 section four:biz fueling station
 section five:business reading
 how to start a small business?
unit 3 history of business development
 section one:businesscommunications
 declining an invitation
 section two:text
 early development of business
 section throe:exercises
 section four:biz fueling station
 section five:business reading
 brief history of international business
unit 4 current business position of china
 section one: business communications
 arranging for an airline travel
 section two: text
 business environment of china
 section three: exercises
 section four: biz fueling station
 section five: business reading
 foreign trade volume, surplus hit records
unit 5 fundamentals of international trade
 section one: business communications
 checking in at an airport
 section two: text
 reasons for international trade
 section three: exercises
 section four: biz fueling station
 section five: business reading
 rationale for international business
unit 6 classical trade theories
 section one: business communications
 going through the customs
 section two: text
 the theory of absolute advantage
 section three: exercises
 section four: biz fueling station
 section five: business reading
 the theory of comparative advantage
unit 7 new trade theories
 section one: business communications
 meeting at the airport
 section two: text
 the competitive advantage of nations
 section three: exercises
 section four: biz fueling station
 section five: business reading
 the theory of international investment
unit 8 international financial market
 section one: business communications
 on the way to the hotel
 section two: text
 market for currencies
 section three: exercises
 section four: biz fueling station
 section five: business reading
 the chinese foreign exchange system
unit 9 international banking
 section one: business communications
 registration at the hotel
 section two: text
 history of banking
 section three: exercises
 section four: biz fueling station
 section five: business reading
 the world bank
 key to exercises
 附錄一 全國國際商務(wù)英語考試(一級)大綱
 附錄二 全國國際商務(wù)英語考試(一級)樣題
 附錄三 全國國際商務(wù)英語考試(一級)樣題參考答案
 附錄四 全國國際商務(wù)英語考試(一級)樣題聽力原文
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