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物流英語(yǔ)

國(guó)家物流師職業(yè)資格鑒定培訓(xùn)用書(shū)

作者：彭志忠主編

出版社：山東大學(xué)出版社出版時(shí)間：2005-01-01

開(kāi)本： 小16開(kāi) 頁(yè)數(shù)： 218

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目錄

物流英語(yǔ) 版權(quán)信息

ISBN：7560728480
條形碼：9787560728483 ; 978-7-5607-2848-3
裝幀：簡(jiǎn)裝本
冊(cè)數(shù)：暫無(wú)
重量：暫無(wú)
所屬分類：
外語(yǔ)
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行業(yè)/職業(yè)英語(yǔ)
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商務(wù)英語(yǔ)

物流英語(yǔ) 內(nèi)容簡(jiǎn)介

Thisbookwillprovidemanagersandexecutivesfromallfunctionalareaswiththenecessarybackgroundtomakeinformeddecisionsastheirfirmenterstheeraofelectron-icbusiness.Managersfromestablishedfirmswithlegacysystemswilllearnhowtotransformtheirfirmstobenefitfromtechnologyinvestmentsinthesupplychainarea.theywilllearntoidentifytheorganizationalandprocesschangesthatarenecessarytosuccessfullyimplementthesetechnologies.Executivescanfindtheappropriatetechnolo-gyandarchitcturechoicesthatwillallowtheirfirmstoshiftfocustocustomerneeds,andatthesametimereducetheconstraintsimposedbyhistoricalinvestmentsinphysicalplant,organization,process,andtechnology.Executivesof"young"firmswilllearnhowtoorganizeformaximumscalabilityinordertosupportunexpectedincreasesinde-mand.Manystartupswithpromisingproductlaunchesfailtomakethetransitiontolong-termviability.

物流英語(yǔ) 目錄

CHAPTERONEINTRODUCTIONTOLOGISTICS
1.DifinitionsandFunctions
2.TheWaysofLogisticsWork
3.Discussion
READINGMATERIALLogisticsDeveoopmentinthe21stCentury
CHAPERTWOPROCUREMENT
1.Definition
2.ApplicationofProcurementSystems
3.ProcurementPlanningandSpecifications
4.Contracting
READINGMATERIALProcurementPlanningandStrategy
CHAPTERTHREEMARKETING
1.Definition
2.QuestionsofMarketing
3.PEST
4.MarketingTechniques
5.MarketResearch
READINGMATERIALCommercialPolicyandPublicRelations
CHAPTERFOURLOGISTICSINFORMATIONMANAGEMENT
1.Definition
2.InformationApplication
3.UseofEDIintheSupplyChain
4.LogisticsNetworking
READINGMATERIALLInternetandChineseLogisticsDevelopment
CHAPTERFIVETRANSPORTATION
1.Definition
2.TypesofTraffic
3.TransportationCharacteristics
4.ModalCharacteristics
5.Terminals,InterchangesandServices
6.IntermodalandCombinedTransportationOperations
7.TransportationPlanningProcess
READINGMATERIALTrafficManagement
CHAPTERSIXWAREHOUSEMANAGEMENT
1.PurposeofWarehouse
2.WarehouseManagement
3.WarehouseCosts
4.WarehouseandStoreProcesses
READINGMATERIALHousekeeping
CHAPTERSEVENSTOCKCONTROL
……
CHAPTEREIGHTLOGISTICDECISION-MAKING
CHAPTERNINELOGISTICS/SUPPLY-CHAINMANAGEMENT
CHAPTERTENMARKETECONOMYSOLUTIONS
CHAPTERELEVENNETWORKECONOMYSOLUTIONSOFSCM
CHAPTERTWELVESELECTINGSUPPLYCHAINSOLUTION
CHAPTERTHIRTEENINTERNATIONALTRADE
CHAPTERFOURTEENLOGISTICSBESTPRACTICES
CHAPTERFIFTEENANALYTICALREPORTONCHINESELOGISTICSMARKETOF2000
APPENDIXOUTLINEOFLOGISTICSENGLISHQUALFYINGEXAMINATION
REFERENCE

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