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商務(wù)職場英語:教師用書:Teachers book

商務(wù)職場英語:教師用書:Teachers book

出版社:上海外語教育出版社出版時間:2023-07-01
開本: 28cm 頁數(shù): 157頁
本類榜單:外語銷量榜
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商務(wù)職場英語:教師用書:Teachers book 版權(quán)信息

  • ISBN:9787544675901
  • 條形碼:9787544675901 ; 978-7-5446-7590-1
  • 裝幀:一般膠版紙
  • 冊數(shù):暫無
  • 重量:暫無
  • 所屬分類:>

商務(wù)職場英語:教師用書:Teachers book 內(nèi)容簡介

本教程將英語語言知識學(xué)習(xí)和專業(yè)技能培養(yǎng)融入真實(shí)的職場情景中,精心編排,循序漸進(jìn),旨在培養(yǎng)職場英語交際能力,全面提升語言實(shí)踐應(yīng)用能力,為學(xué)生未來的職場生涯及學(xué)術(shù)深造打下堅(jiān)實(shí)的基礎(chǔ)。第2版根據(jù)《大學(xué)英語教學(xué)指南》(2020版)的精神以及各使用院校的反饋進(jìn)行修訂,強(qiáng)化立德樹人,注重吸納*新的學(xué)科知識內(nèi)容和教學(xué)理念,使其更適合當(dāng)代大學(xué)生使用。 主要修訂內(nèi)容包括:重新設(shè)計(jì)部分練習(xí)活動,練習(xí)題型盡量與CET考試題型一致,提升其實(shí)用性;每單元新增拓展閱讀板塊,提高學(xué)生的長篇閱讀能力;適當(dāng)增加與中國相關(guān)的閱讀和練習(xí)素材,提升學(xué)生思政素養(yǎng)及講好中國故事的能力。 全書共5個單元,每個單元包含6個主題部分、2篇拓展閱讀、1個寫作任務(wù)和一個研究項(xiàng)目任務(wù)。 本教程包含學(xué)生用書和教師用書。

商務(wù)職場英語:教師用書:Teachers book 目錄

【目錄】 Unit 1 Making your way Topic 1 Time to make a decision Topic 2 Following through Topic 3 Filling out forms Topic 4 Preparing your resume Topic 5 Sending it all off Topic 6 Finally it's time for the interview Unit 2 Selling is what it's all about Topic 1 Have you got what it takes? Topic 2 How do you do it? Topic 3 Sales have increased by 20% Topic 4 Dealing with the customer Topic 5 Dealing with complaints Topic 6 Buying and seling on the Intemet Unit 3 Marketing the product Topic 1 Telling the world about your product Topic 2 Brands Topic 3 Finding out what appeals to the consumer Topic 4 You can do it too—having a plan Topic 5 Getting together and understanding it all Topic 6 If you can make it, they can fake it Unit 4 Financial matters Topic 1 Keeping a record of personal expenses Topic 2 Starting out Topic 3 Managing expenses Topic 4 Economic issues Topic 5 Investments Topic 6 Changes in the way we do things Unit 5 Global concerns Topic 1 Cultural issues Topic 2 Corporate culture Topic 3 Workplace changes Topic 4 The other side of modern business Topic 5 Global concerns in the business world Topic 6 Ethical trading Text A Supporting Documentsfor a Job Application Text B Survey: More Graduates Opt to Work in Lower-Tier Cities Text A The Future of Sales: UsingAl to Optimize the SalesProcess Text B The Retail Innovations inChina That Can Change the Way the World Shops Text A Marketing Strategy Text B Digital Marketing in China Text A What ls Inflation—Causes Text B The Invisible Silk Road:Enter the Digital Dragon Text A What is Corporate Culture? Text B Huawei's Culture ls the Key to lts Success
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